There’s no doubt that content is a hot topic these days and has been since the onset of Penguin, and more so Panda.
In his presentation he gave the group actionable steps that could be applied to content creators in any business or niche that would immediately and dramatically improve the process and end results of what has become a necessity in our content-hungry digital world.
We recommend you spend the time checking out the video his group shot and save or Pin the infographic which accompanies the video in their blog post covering the event.
One key takeaway we had was his insistence that you not write for robots. It’s a long standing tidbit preached by the likes of Matt Cutts himself, but coming from a journalist (first) whose passion lies in telling a great story vs. a mouthpiece for a corporate giant, it certainly had more resonance for us.
Thanks as always to the organizers, attendees, and LaBistrote for hosting us. Stay tuned for our next event which is right around the corner!